The jewelry business—like many other businesses, especially those that depend on selling—lends itself to lies. It's hard to make money selling used Rolexes as what they are, but if you clean one up and make it look new, suddenly there's a little profit in the deal. Grading diamonds is a subjective business, and the better a diamond looks to you when you're grading it, the more money it's worth—as long as you can convince your customer that it's the grade you're selling it as. Here's an easy, effective way to do that: First lie to yourself about what grade the diamond is; then you can sincerely tell your customer "the truth" about what it's worth.
Wednesday, January 19, 2011
Survival Strategies: Lying
Well having gone into depth on cannibalism as a survival strategy, we could hardly miss the almost universally necessary skill of lying. Clancy Martin discusses his former techniques in jewelry sales (ht marginal revolution):